








The Council for Leather Exports (CLE) is the single largest and Apex trade promotion organization of the strong and rapidly growing Indian leather & leather products industry. Every year CLE awards are given in six different categories. A.CLE Export Performance Award for Overall Exports B.CLE Export Performance Award for 12 Product Categories in 6 Turnover Slabs C.Best Women Entrepreneur Award D.Brand Creation Award E.CLE Design Award F.MODEUROP Award The brief was to conceptualize a 3D Form Identity in its color, material and finish for Brand CLE which will translate across all the awards. In the final design we came up with a medal which would go on each trophy as a mark of CLE. The most prestigious award in overall exports was derived from the theme 'Craft + machine'. It reflects how leather industry is growing with the help of new technology & traditional craftsmanship. The award designed for the remaining categories represents personality of a winner. It was manufactured in five different colors for each category. Project Team : Lead : Prof. V S Ravishankar ( Universal Design ) Co - Lead : Prof. Nijoo Dubey ( Design for retail experience ) Student team : Anjum Shaikh | Lavanya Siri | Nikhil Das ( Universal Design )